Jeff Gonsalez, Professional Portfolio

Mar 2022 – Present

Implementation Specialist, Training

SpotOn · Remote (Nashville)

Onboard clients by establishing clear expectations and timelines for implementation.
Communicate technical and operational requirements to stakeholders; verify site readiness and validate client data for seamless integration.
Approve merchants for equipment installation, then deploy point-of-sale hardware for restaurant clients.
Present the interface and system functionality to end-users and train management teams on daily operation.
Coordinate internal resources to orchestrate a successful implementation, and surface revenue-enhancement opportunities for clients.

Oct 2019 – Mar 2021

Campaign Specialist

Flypaper Digital · Wehco Media (Nashville)

Created comprehensive brand guidelines to establish a robust business presence within the community.
Developed digital marketing campaigns for local home-services businesses, translating industry expertise into compelling ad copy.
Forecasted demand using Google Analytics, delivering actionable insights to shape social-media strategy.
Designed creative proofs and published/optimized content across websites, social platforms, and engagement channels.
Optimized online presence and Google Ads campaigns for improved performance and reach.

Mar 2018 – Sep 2019

Customer Engineer, Cloud Implementation

Google Cloud (Nashville)

Provided guidance and technical expertise on cloud adoption strategies; built change-management assessments to facilitate client transitions.
Determined client requirements through a structured pre-sales cycle and forecasted trend models for net-new business acquisition.
Presented executive briefing proposals with live product demonstrations; ran weekly business reviews with operations and quarterly reviews with executive leadership.
Facilitated a notable partnership with Logic 20/20 and managed external account onboarding as part of the Partner Development Manager (PDM) function.
Documented a new-hire orientation process for internal training; recognized as a Subject Matter Expert (SME) in cloud implementation.

May 2017 – Dec 2017

Consultant · Military Media Account Manager

JumpCrew (Nashville)

Innovated strategies to grow the market presence of an established, hyperlocal military print-media company.
Curated the end-to-end sales process, from prospecting to procurement, securing new business across three distinct geographical territories.
Refined customer-retention strategies and sourced over 10,000 new leads for internal sales teams.

Jun 2015 – May 2017

Account Manager

Agilent Technologies (Nashville)

Established multi-year service contracts for a leading analytical-instrument manufacturer by bundling relevant services for cross-selling.
Improved YoY quarterly sales on a key line by 240%, growing net-new sales from $90K to $405K over two consecutive quarters.
Established a new revenue stream for the company's Mexican division via personalized email campaigns targeting an install base of 12,000 instruments.
Piloted a program converting one-time transactional customers into recurring partnerships; defined KPIs and baseline metrics to graduate it into a net-new business line.
Calculated accurate forecasts on a recurring-revenue pipeline exceeding 650 accounts to meet a $1.2M quarterly quota, bridging labs, executives, field engineers, logistics, and purchasing.

Jan 2013 – Dec 2013

Project Management Intern

Grogan Hazel Steel (Houston)

Evaluated the procurement process to optimize resource allocation and schedules, decreasing downtime and advancing completion for three consecutive projects over a year.
Released standard operating procedures to standardize workflows and audited production areas to identify inefficiencies.
Prepared trend charts to improve productivity metrics and facilitated management/operational communication through culture workshops.

Jeff Gonsalez Enablement Leader